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Cayuga Tourism Office Becomes 1st CBTU Certified Organization


The Cayuga County Office of Tourism has become the first organization certified through a program by Travel Unity.

Certified By Travel Unity (CBTU) seeks to validate visitor-facing organizations’ efforts of diversity, equity, and inclusion (DEI).

“We believe in creating accessible and inclusive environments for our residents and visitors alike.”

The tourism office has spent many years engaged in DEI efforts. Claire Dunlap, with the office, participated in the Certified Diversity Travel Professional program and helped the office receive its certification.

The Office of Tourism is currently ranked as a level one certified organization; however, Travel Unity believes they can advance to a higher level in the coming months.

“We are thrilled to be the first organization recognized for this accomplishment.” Karen Kuhl, Executive Director of Cayuga County Office of Tourism, said. “We believe in creating accessible and inclusive environments for our residents and visitors alike. Our office is not only committed, but also actively looking forward to continuing this work: this is the first of four levels that we are working toward achieving.”

“Travel Unity is excited to recognize the dedicated, continuous work that Tour Cayuga has put into their DEI efforts. From reframing the destination to showcase itself as the chosen home of Harriet Tubman to its thoughtful choice of diverse suppliers to regularly convening discussions around inclusion and equity, Tour Cayuga has shown themselves as being an exemplary organization and has earned the right to be the first organization to receive the designation of being Certified by Travel Unity. We look forward to seeing their evolution as they move from this first level of certification to the next in the coming months,” said Roni Weiss, Executive Director of Travel Unity.

Travel Unity is a nonprofit working with travel organizations to promote inclusion.

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