The state has announced the launch of I LOVE NY’s new integrated summer tourism and travel campaign, highlighted by two new ads running through August across New York State, and in traditional drive markets including Canada. This includes advertising across broadcast, streaming and social platforms, and showcases some of the attractions and activities available. The summer campaign also includes I LOVE NY’s largest mobile marketing tour ever, and additional complementary travel industry efforts to promote visitation to the State’s 11 diverse vacation regions.
“Tourism is synonymous with New York State, thanks to all of our amazing attractions, from beaches to high peaks, from the Erie Canal to iconic museums and performing arts venues,” Governor Hochul said. “This vital industry is facing challenging new political and economic headwinds. That’s why supporting our tourism industry is more important than ever, and why we are getting out the message that no matter where you’re from, you’re always welcome in New York State.”
I LOVE NY’s multifaceted summer tourism campaign begins with two new ads featuring a new tagline – “New York State: Everything You Love.” – reflecting the depth and breadth of the world-class attractions and memory-making activities available in communities throughout the state. More information about planning a summer getaway in New York State is available at www.iloveny.com/summer.
As part of this new campaign, I LOVE NY is extending a special invitation to international visitors, especially Canada, which represents New York’s largest inbound international market. Historically, overseas visitors plan longer trips and produce more direct spending during their stays. New for this year’s campaign is a direct-to-consumer international marketing element in the United Kingdom and Australia, which includes digital billboards, plus streaming and digital advertising. I LOVE NY also continues to work with members of the travel trade industry, like tour operators and travel agents in Canada, the United Kingdom, Germany and Australia through trade shows, sales missions and familiarization tours.
The summer campaign also includes I LOVE NY’s largest-ever mobile marketing tour with more than 40 stops throughout the Northeast. The mobile tour will make stops at popular events such as music festivals, street fairs and sporting events where guests can interact with fun experiences to learn more about the state’s attractions, win special I LOVE NY prizes, and take pictures with a large I LOVE NY logo sculpture.
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