The 40th annual Rochester International Auto Show, presented by Exxpress Tire Delivery, is set to rev up at the Joseph A. Floreano Rochester Riverside Convention Center from February 27 through March 1 under the theme “Driving Tomorrow: The Future Starts Here!”
The show will be open:
- Friday, Feb. 27: 10 a.m. – 8 p.m.
- Saturday, Feb. 28: 10 a.m. – 8 p.m.
- Sunday, Mar. 1: 10 a.m. – 5 p.m.
Discount tickets are available at Tops Markets, and visitors can find full details at www.therochesterautoshow.com.
Highlights and Special Events:
- Charity Preview Party: The night before the public opening, on Thursday, Feb. 26 from 6–9 p.m., the RADA Charitable Foundation and local partners will host a fundraising event supporting Greater Rochester children’s charities. Contact Lisa Luckner at 585-272-7232 for information.
- Vehicle Displays: Around 150 new vehicles from every brand in the Greater Rochester region will be on display.
- Ford Giveaway: Rochester Area Ford Dealers will award two vans to 2026 Ford Friendship Express recipients on Friday morning before the show opens. Registration for next year is available online.
- Entertainment: Celebrate the show’s 40th anniversary with MAXX, a 9-foot interactive robot, appearing all three days. Rochester Red Wings mascots Spikes & Mittsy will be on-site Saturday and Sunday.
- Subaru Pet Adoption: The Subaru Loves Pets team will host a pet adoption event benefiting the Humane Society of Wayne County. Visit waynehumane.org for more.
- Safety & Career Displays: NYS Police will provide safe-driving tips, DOCCS will showcase recruitment opportunities, and the NY Army National Guard will have a presence. MCC representatives will highlight careers in auto tech and their new Advanced Technology Center.
- Automotive Services: Rochester Car Care will display a customized 2023 Chevrolet Corvette and demonstrate services like paint protection film, ceramic coatings, and window tinting.
- DMV Services: The Monroe County Clerk’s office will offer mobile DMV transactions during show hours: Friday 3–7 p.m., Saturday 10 a.m.–4 p.m., and Sunday 10 a.m.–2 p.m.
- Parking: Visitors using the South Avenue Garage will have parking validated for the show.
The Rochester International Auto Show promises fun for the whole family, with cars, careers, pets, and interactive exhibits highlighting the future of driving.
