The New York State Office of Mental Health has launched ‘Be Well,’ a statewide public awareness campaign aimed at helping New Yorkers better understand the importance of mental wellness and the impacts of stress and trauma. The $1.9 million state-funded campaign includes a new website aimed at helping New Yorkers improve their mental well-being, and advertisements on public transportation, billboards, television, radio, and other digital media.
“Managing stress and anxiety is every bit as important and transformative to mental health as eating right and exercising can be for our physical health,” OMH Commissioner Dr. Ann Sullivan said. “The Be Well campaign will help New Yorkers recognize the critical role that mental well-being plays in their lives, why it is important to reduce stress and address trauma, and the strategies they can employ to accomplish this goal.”
According to the state, the goal of the ‘Be Well’ campaign is to give New Yorkers simple and accessible ways to improve their mental wellness and manage stress. The campaign will also provide information about the negative impact that stress and traumatic events can have on both physical and mental health.
Mental wellness is an essential component of overall health and quality of life, according to the National Institute for Mental Health. Even small acts of self-care –including lightly exercising for 30 minutes a day, getting enough sleep, and engaging in relaxing activities –can play an important role in managing stress, reducing the risk of illness, and increasing energy.
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