New York State achieved unprecedented tourism milestones in 2023 with a record 306.3 million visitors. This influx of tourists led to a historic $88 billion in direct spending and contributed to a remarkable $137 billion in total economic impact statewide. The Governor revealed these figures at the Great New York State Fair, which she said plays a key role in the state’s tourism sector. The data, compiled by Tourism Economics, show substantial growth compared to the previous record set in 2022 and far exceed the highest figures recorded before the COVID-19 pandemic.
Last year, the total statewide economic impact of tourism reached a record-high $137 billion, representing an 11 percent jump over 2022. Direct visitor spending was also up nearly 12 percent from $78.6 billion in 2022 to $88 billion in 2023 – the third straight year of double-digit growth. New York State also saw a five percent increase in visitation to 306.3 million travelers, up from 291.5 million in 2022. Additionally, state and local tax revenues generated by tourism saved the average New York State household $1,420 in taxes.
The reports by Tourism Economics detail the industry’s statewide and regional importance and underscore that New York State not only remains a top destination, but travel demand remains strong in the post-pandemic landscape. Each of the state’s 11 vacation regions experienced sustained growth, with the Finger Lakes, Greater Niagara region, Long Island and New York City all recording visitor spending increases of over 10 percent. While domestic visitor spending dominates New York’s travel economy, spending growth from Canadian and overseas visitors outpaced that of domestic travelers.
“New York State is synonymous with tourism; it’s part of the fabric, history and economy of our incredibly diverse state,” Governor Hochul said. “As we approach the fall foliage and travel season, we are welcoming more visitors than ever, and their presence is supporting businesses and communities in every corner of the state.”
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