Craft cider, spirit, and mead manufacturers in New York will now ship their products directly to consumers.
Governor Kathy Hochul has signed legislation making permanent a temporary measure allowing manufacturers to ship directly to consumers during the pandemic. Craft manufacturers are now allowed to ship their products directly to customers in New York and across the United States.
“New York’s craft manufacturers create distinctive, world-class products that deserve a broader audience,” Governor Hochul said. “This legislation levels the playing field, allowing these small producers to reach new markets and foster economic growth across the state. With this new law, we are ensuring that New York remains a national leader in craft beverages, continuing to support our local businesses, tourism, and agriculture.”
As small manufacturers typically have trouble with traditional wholesale distribution, this legislation is hoped to boost the industry and increase consumers across New York and the nation.
According to the governor, New York has the largest number of craft cideries in the US and the second-highest number of distilleries nationwide. These measures are expected to increase the state’s position within the craft beverage industry.
The law takes effect in 90 days.
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