Jim & Sorah
Jim & Sorah
About Jim & Sorah
The broadcast “bug” bit Waterloo native Jim Schreck at an early age. Before he was even 10, a transistor radio was his constant companion. By age 16, Jim had a weekly radio show at the Hobart campus station WEOS, followed shortly by a part-time gig at WSFW in Seneca Falls.
During his college years, he was production director at two different radio stations and had part-time shifts at two others. After earning a Bachelor’s Degree in Communications from Geneseo State University, Jim went full-time at WSFW until it became a part of The Finger Lakes Radio Group in 2000.
At The Finger Lakes Radio Group, Jim has held a number of positions in News and Programming, eventually becoming Program Director and Morning Host on WFLR in Dundee from 2005 until 2008.
when he returned to Geneva to host mornings on Mix98.5. Jim’s love of all things radio and music extends to his life outside the station, first as a collector of tube radios from the 1920s and 30s, and also as a multi-instrumental musician who regularly records and produces his own music.
Sorah was given advice by her father when she was a child: “Communication is the key to your success.” This has stayed with her for years, leading her to her interest in broadcasting. She graduated from Waterloo Senior High in 2000, earning Theatre Arts and Liberal Arts degrees from Finger Lakes Community College in 2003.
Sorah has been part of the Mix 98.5 on-air family since 2008. When not behind a mic in a studio, she can be found behind one at home with freelance voice work, or playing with her two kids, who received the same advice from her that she was given by their grandfather. On Halloween of 2022, Sorah joined the morning team as her “Radio Super Aunt” Mary Cook retired from Jim & Mary in the Morning.