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Wine Trail Unveils New Logo, Branding


The Keuka Lake Wine Trail has launched a new logo, reimagined branding, and a revamped website. The Wine Trail says these updates reflect its commitment to enhancing the visitor experience and promoting the rich heritage of the Keuka Lake region.

The Wine Trail issued the following release to Finger Lakes Daily News about the changes:

“The Keuka Lake Wine Trail has long been synonymous with exceptional wines, breathtaking landscapes, and warm hospitality. With the unveiling of its new logo and branding, the Wine Trail aims to create a modern identity that embodies the essence of its offerings and captivates all different types of wine enthusiasts and visitors.

The redesigned logo retains the beloved iconic elements of the Wine Trail while incorporating a contemporary twist. The new logo depicts a schematic representation of Keuka Lake, merging its distinctive shape with vineyard-inspired elements.

Complementing the logo, the Keuka Lake Wine Trail’s reimagined branding presents a pleasant blend of tradition and innovation. The brand’s vibrant color palette draws inspiration from the natural beauty of the region.

Alongside the logo and branding, the Keuka Lake Wine Trail is proud to launch its new website, featuring a user-friendly interface and enhanced functionality. The website serves as a comprehensive hub for visitors, providing a wealth of information on the member wineries, events, and experiences. With an intuitive navigation bar, visitors can easily plan their visit and learn more about the Keuka Lake area.

“We are thrilled to unveil our new logo, branding, and website, which capture the essence of the Keuka Lake Wine Trail,” said Chelsea Race, Director of Marketing for the Wine Trail. “We chose to work with Meg Hopkins of Simple Marketing Meg, a local agency that truly understood our vision from the start and brought it to life so effortlessly.”

The Keuka Lake Wine Trail’s new logo, branding, and website serve as a testament to its continued commitment to excellence, fostering lasting connections between wine lovers and the Keuka Lake region. With these attractive updates, the Wine Trail aims to elevate the visitor experience before they even arrive.”


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