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United Way Launches Second Annual Campaign

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The United Way of Greater Rochester and the Finger Lakes has launched its 105th Annual Campaign, “Better United.” The organization also announced that Jim Reed, President and CEO of Excellus BlueCross BlueShield, would take on the role of 2023 Campaign Chair.

Frank Hamlin III, the 2022 Campaign Chair and CEO of Canandaigua National Bank, announced that the 2022 Make Way for Good campaign raised $17.9 million, combined with additional United Way grants and initiatives for a grand total of $35.8 million for the community.

“Giving back to our community is who we are and who we have always been,” said Frank Hamlin III. “We are proud to announce 2022 set a record at Canandaigua National Bank & Trust for giving thanks to our United Way partnership.”

The $35.8 million raised for the community in 2022 includes:

  • Annual Campaign (includes six-county region) – $17.9 million
  • Community grants and initiatives– $12.7 million
  • ROC the Day – $1.1 million
  • Other giving – $4.1 million

The 2023 United Way Campaign will focus on the impact residents can make when they come together as a better-united community.

“Now, more than ever, we must come together as a community and tackle some of the issues and health care challenges made worse by the pandemic,” said Jim Reed. “By supporting the community together, the impact is far greater, benefiting everybody.”

For the 2023 campaign, all new and increased donations to United Way’s Community Impact Fund will be matched, dollar for dollar, up to a total of $100,000, thanks to the Excellus BlueCross BlueShield Challenge Grant.

Community members are encouraged to donate during their workplace campaign, or online at unitedwayrocflx.org/give. Organizations can host a United Way campaign by emailing [email protected].

Get the top stories on your radio 24/7 on Finger Lakes News Radio 96.3 and 1590, WAUB and 106.3 and 1240, WGVA, and on Finger Lakes Country, 96.1/96.9/101.9/1570 WFLR.

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Get the top stories on your radio 24/7 on Finger Lakes News Radio 96.3 and 1590, WAUB and 106.3 and 1240, WGVA, and on Finger Lakes Country, 96.1/96.9/101.9/1570 WFLR.