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Public Health Departments Partner on Suicide Prevention Campaign


In response to alarming trends indicating a rise in suicides across the region, the local Public Health Departments of the Pivotal Public Health Partnership (Chemung, Livingston, Ontario, Schuyler, Seneca, Steuben, Wayne, and Yates counties) partnered to launch a suicide prevention campaign. This initiative, modeled after the successful #BeThe1To campaign, targets at-risk populations in our region including first responders, older adults, men, and veterans.

Michele Foster, Executive Director of Pivotal Public Health Partnership, expressed her optimism for the campaign: “We are proud to launch this collaborative effort aimed at addressing the urgent issue of suicide prevention within our communities. By leveraging the power of partnerships and drawing upon the insights of local experts, we believe we can make a meaningful difference in the lives of those most at risk.”

Recent data has revealed a concerning increase in suicide rates within our communities, underscoring the urgent need for proactive measures to address mental health challenges. Drawing on insights from local suicide prevention coalitions and mental health officials, the collaborative effort seeks to provide targeted support and resources to those at higher risk for suicide.

One of the central features of the campaign is the integration of the newly established 988 Suicide & Crisis Lifeline, offering immediate access to trained professionals for those in need of urgent assistance. This three-digit number, designated for mental health emergencies, ensures swift and effective response to individuals experiencing crises.

The suicide prevention campaign will encompass a range of targeted outreach efforts, educational initiatives, and community engagement events designed to reach and empower its intended audience. By fostering a culture of compassion, understanding, and resilience, the campaign aims to reduce stigma, increase awareness, and ultimately save lives.

Foster emphasized the importance of community involvement in driving positive change, adding, “Through collective action and a shared commitment to mental health advocacy, we can create a safer, more supportive environment for individuals facing mental health challenges.”

The suicide prevention campaign will utilize targeted outreach efforts, educational initiatives, and community engagement events to reach its intended audience. By harnessing the strength of community partnerships and the proven success of the #BeThe1To campaign model, the Public Health Departments of the Pivital Public Health Partnership aim to empower individuals to reach out a helping hand if they suspect someone they know is struggling. The campaign invites community members to get involved by participating in awareness events, sharing resources, and engaging in open conversations about mental health. Community involvement is crucial in shaping a future where mental wellness is prioritized and stigma is eliminated.

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