WGVA 106.3FM 1240AMMix 98.5101.7 The WallWFLR Finger Lakes Country Classic Hits 99.3The Lake 100.1/104.5 WAUB 96.3FM 1590AM

Local United Way Chapter Launches Annual Campaign


United Way of Greater Rochester and the Finger Lakes has officially launched its 106th Annual Campaign, Imagine What’s Possible. The organization also announced that Miguel Velázquez, CEO of Regional Transit Service (RTS), would take on the role of the 2024 Campaign Chair.

According to the United Way, the 2024 Campaign will focus on imagining the possible impact when we open our minds to possibilities. Together, we can bridge the gap between what we imagine and what we impact for a better tomorrow.

“Imagine what’s possible if all of us in the Greater Rochester and Finger Lakes region use our collective strength to lift the entire community,” said Miguel Velázquez. “In our region, there is a lot of need and a lot of complex challenges. At RTS, we are thrilled to partner with United Way. We have a common vision of making our communities thrive and promoting a better quality of life.”

Community members are encouraged to donate during their workplace campaign or online at unitedwayrocflx.org/donate.

Jim Reed, the 2023 Campaign Chair and CEO of Excellus BlueCross BlueShield announced that the 2023 Better United campaign raised $18 million combined with additional United Way grants and initiatives for a total of $33.7 million for the community.

“It was an honor for me to be the 2023 Campaign Chair and represent both Excellus BCBS and United Way in this role,” said Jim Reed. “Our mission aligns with United Way to help people in our communities live healthier more secure lives. I’m proud to say that through this support, more than 180 community-based non-profit organizations will be able to continue their vital programs and services to help meet the needs of our communities. I’m excited for the 2024 Campaign and to see the continued impact United Way and other community partnerships make in our region.”

Get the top stories on your radio 24/7 on Finger Lakes News Radio 96.3 and 1590, WAUB and 106.3 and 1240, WGVA, and on Finger Lakes Country, 96.1/96.9/101.9/1570 WFLR.