Watkins Glen International has announced a new partnership with Busch Light and Saratoga Eagle to rebrand its premier hospitality area as Busch Light at The Bog.
The newly renamed space offers fans premium trackside views, upgraded food and beverage options, exclusive motorsports Q&A sessions, and complimentary souvenir gifts throughout race weekend.
NASCAR driver Ross Chastain, who represents both Busch Light and Trackhouse Racing, will make a special appearance at Busch Light at The Bog during the event.
“We’re thrilled to welcome Saratoga Eagle and Busch Light to the Watkins Glen family,” said Dawn Burlew, President of Watkins Glen International. “This partnership enhances one of the most exciting areas at our venue and showcases Busch Light’s continued commitment to NASCAR fans.”
Saratoga Eagle, one of New York’s leading beer distributors, joined forces with Busch Light to bring the experience to life at their home-state track. Busch Light’s legacy in motorsports spans more than 40 years, including sponsorship of the Busch Light Pole Award and fan-favorite promotions like the #BreakForBusch sweepstakes.
“Saratoga Eagle is thrilled to elevate our partnership with Watkins Glen International,” said Jeff Vukelic, President and CEO of Saratoga Eagle Sales & Services. “Together with Ross Chastain, we’re bringing even more energy to the Southern Tier and celebrating Busch Light’s leadership as the region’s top beer brand.”
The NASCAR race weekend at Watkins Glen kicks off Friday, August 8, with the ARCA Menards Series General Tire 100 and the NASCAR CRAFTSMAN Truck Series. Racing continues Saturday, August 9, with the NASCAR Xfinity Series Mission 200, and concludes Sunday, August 10, with the NASCAR Cup Series Go Bowling at The Glen on the historic 2.45-mile road course.
Finger Lakes Country WFLR 96.9 FM, 101.9 FM, and 1570 AM will air every race from Watkins Glen International.
For tickets, camping, and additional information, call 1-866-461-RACE or visit www.TheGlen.com and get all of the latest information by downloading the NASCAR tracks app at NASCAR TRACKS APP | WATKINS GLEN INTERNATIONAL
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