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Ithaca Company Wins $250K in Grow-NY Competition

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Hypercell Technologies, of Peachtree Corners, Georgia is the grand-prize winner of this year’s Grow-NY business competition, a startup challenge focused on enhancing the emerging food, beverage, and agriculture innovation cluster in Central New York, the Finger Lakes, and the Southern Tier. Now in its fifth year, the program awarded $3 million – including the $1 million grand prize – to seven finalists participating in the business development accelerator and two-day pitch competition at the Grow-NY Summit this year held in Binghamton. The winning teams must commit to operating in the participating regions for at least one year while providing Grow-NY with a small equity investment stake in their entity. The competition is administered by Cornell University’s Center for Regional Economic Advancement.

Hypercell Technologies provides rapid point-of-care diagnostics for the food chain, ensuring early identification and management of biological contaminants from production to transformation with increased speed and accuracy.

Other 2023 winners included:

$500,000 Winner:  Crover, (Edingburgh, United Kingdom) – Crover is on a mission to help grain storage operators reduce losses and maintain optimum storage conditions, efficiently and remotely monitoring and maintaining the quality of grain bulks through its “grain swimming” robotic technology.

$500,000 Winner: SomaDetect, (Thornhill, ON, Canada) – SomaDetect’s cutting-edge sensor and software system provides farmers with the information they need to make the best milk possible, offering dairy producers automatic and reliable milk-based data directly from their milking line to streamline day-to-day operations of dairy farms.

$250,000 Winner: Cattle Scan (Toronto, Canada) – Cattle Scan’s cattle monitoring bolus allows dairy farmers to facilitate real-time monitoring of individual cattle, improving overall herd health, increasing production efficiency, and helping advance business sustainability and operational excellence.

$250,000 Winner: Clean Label Solution (Ithaca, NY) – Clean Label Solution has proprietary technology that improves protein and fat digestibility and reduces CO2 emissions and energy consumption in the production of soy-based animal feeds for livestock such as dairy cattle, poultry, deer, and fish farms.

$250,000 Winner: MycoLogic (Kennesaw, GA) – MycoLogic is a comprehensive solution for starting or expanding your specialty mushroom cultivation business. They provide hardware and software for the semiautonomous cultivation of specialty mushrooms, as well as biological support and consultation.

$250,000 Winner: Mush Foods (Poughkeepsie, NY) – Mush Foods harnesses the power and intelligence of mushrooms with its edible mushroom mycelium, creating a groundbreaking, sustainable, animal-free protein for the food and beverage industry.

The competition also featured a “Wegmans Audience Choice” award, selected by the public, for the startup that had the most standout and promising pitch. Big Yield Growers of Endicott, NY, received $10,000 in prize money sponsored by Wegmans.

The 20 finalists selected to take part in this innovative competition received dedicated mentorship from hand-selected regional business advisors leading up to the Summit and created a detailed business plan to present in the final competition. The finalists gave their highly anticipated pitches to a panel of seven judges, reflecting a depth and breadth of agriculture, food production and venture development expertise.

Nearly 1,000 people registered for the fifth annual Grow-NY Summit. The Summit culminated with the presentation of awards, where individuals from 2022 Grow-NY winners Craft Cannery, Labby, Sweet Pea, and top winner ProAgni announced the four $250,000 winners and Commissioner of Agriculture Richard A. Ball revealed the two $500,000 recipients, as well as the $1 million award winner. The winning companies will now immediately get to work executing their business plans in New York state, leveraging the connections made and regional knowledge gained from the competition.

New York State Agriculture Commissioner Richard A. Ball, said, “Year after year, the Grow-NY competition showcases New York’s many cutting-edge, diverse food businesses whose work strengthens our agricultural industry and gives a boost to our farmers. Thanks to Governor Hochul’s continued support of Grow-NY, this competition has become an annual tradition that not only highlights New York agriculture today but also speaks to the exciting future opportunities of tomorrow. I congratulate this year’s winners and all of the entrepreneurs who took part and look forward to seeing what you do next.”

Grow-NY judges based award decisions on the following criteria:

  • The viability of the startup’s business model
  • The diversity, quality, readiness, and completeness of the startup team
  • The value that the startup offers customers
  • The agrifood innovation that the startup has invented
  • The job growth and opportunity potential that the startup can bring to the region
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