Wayne County Apple Tasting Tour receives Cultural Heritage Award.
New York State Tourism Industry Association 2017 Excellence in Tourism Award Winners Announced.
Wayne County, N.Y. – The New York State Tourism Industry Association (NYSTIA) recognized individuals and organizations for their high level of excellence and accomplishments in New York State’s tourism industry at the 2017 Tourism Excellence Awards Dinner, held Thursday, October 26, 2017 at the Glen Club of the Watkins Glen International.
The Wayne County Apple Tasting Tour was recognized with the award for Cultural Heritage Tourism by a Small Budget Entity. This award is presented to entities that leverage cultural heritage opportunities to increase visitation to local communities and stimulate their economies. Christine Worth, Executive Director for Wayne County Office of Tourism in Lyons, NY, the lead agency in the program, accepted the award on behalf of all the participating partners.
Left to Right: Jill Delaney, NYSTIA President & CEO; Christine Worth, Wayne County Office of Tourism Executive Director; Valerie Knoblauch, NYSTIA Board Chairperson.
Photo credit: Clark CSM Marketing Communications
The NYSTIA awards committee selected the Wayne County Apple Tasting Tour for its collaboration among local tourism partners, including the county tourism office, produce growers, farmers markets, wineries and Wayne County Cornell Cooperative Extension, working in a grassroots way to encourage appreciation of Wayne County as the top apple-producing county in the state. Utilizing a modest budget, the tour has leveraged the county’s natural resources to find new visitors, keep visitors coming back for more, and positively impacting local revenue.
The winning individuals or organizations of NYSTIA’s 2017 Tourism Excellence Awards were nominated by their peers and reviewed by NYSTIA’s awards committee. The recipients were selected based on demonstrated commitment, leadership, and accomplishment in travel and tourism.
Jill Delaney, NYSTIA President and CEO states, “As the fourth largest employer in the State of New York, the tourism industry continues to grow and evolve, leading to ever more impressive accomplishments. We are honored to have a night set aside to recognize the successes of our industry innovators with the goal of inspiring creativity and passion throughout New York State’s tourism industry.”
The Wayne County Apple Tasting Tour is produced by Christine Worth, executive director of the Wayne County Office of Tourism. The tourism office partners with local farm markets, wineries and a distillery to promote visitation to the area during harvest season each year. For more information visit www.appletastingtour.com
“Our local businesses work so hard every year to make the tour a success,” says Worth. “This award effectively recognizes the effort, collaboration and success of 20 years of the Apple Tasting Tour.”
About Wayne County’s Apple Industry
New York State has 51,097 acres of apple trees, 20,862 of which are in Wayne County, making it the top apple-producing County in the state. McIntosh is the top production apple in the County. Imported from Ontario, Canada shortly after its discovery in 1811, this apple thrived here because of its hardy constitution and love of cool nights. Other varieties grown in the County include Empire, Red Delicious, Cortland, Rome, Idared and Crispin among other lesser-known types.
Apple farming has been a way of life in Wayne County for centuries, and is home to several multi-generational farms. Two recognized Century Farms (100 years) — Lagoner Farms and Orbaker’s Fruit Farm – are on the Tour and were established in 1909 and 1889, respectively.
For more information on Wayne County, the Apple Tasting Tour or the apple industry, contact Wayne County Tourism at 800-527-6510 or visit www.waynecountytourism.com.
The New York State Tourism Industry Association (www.nystia.org) is a statewide membership based organization for travel and tourism related businesses. NYSTIA is a 501c6, New York State not-for-profit Corporation engaged in the business of advocacy, leadership, marketing and professional development.