Lesbian, gay, transgendered and bisexual people spend 70 billion dollars a year on tourism, and the Governor wants them to love New York. He's announced the launch of an I Love NY LGBT website that showcases what the Empire State has to offer the LGBT community. The campaign uses the iconic I Love NY logo, but with a rainbow-colored heart. The I Love NY LGBT tourism initiative will also be represented at New York City’s Pride Parade today, with marchers donning I Love NY rainbow heart t-shirts. There will be promotional giveaways and a booth at the PRIDE Festival to provide additional information about locations to visit. The idea came about at a tourism summit in Albany last month.