Seneca Falls Thrift Store Gets Name Makeover

Although the House of Concern has been operating in Seneca County for just over 40 years, many people throughout the county are not aware of how the Thrift Store associated with the organization works. Last year sales at the Thrift Store supplemented the Food Pantry by providing about $60,000 in revenues. All of the money from sales of clothes and household goods goes to support the core mission of the House of Concern: providing food for hungry residents of Seneca County.

Acknowledging that the store is not widely understood, the HOC Board has put together a task force, headed by Pat Pratt, to help re-brand, publicize and improve the overall appeal of the store as a place for everyone who is cost conscious to shop.

The store itself has been renamed "New Beginnings" and new signage is being created. In the last couple of months a new lowered ceiling and lighting have been installed through a grant from the Presbytery of Geneva to improve the appearance, lower heating cost and vastly improve the lighting in the store.

Store manager Robert Adkins also announced the store will be extending its hours and will now be open from 9-5 daily and 10-2 on Saturday. The new hours will allow more people who are working to shop and will make it possible to bring donations to the store on Saturdays.

After hours donations can still be left in the new larger shed donated through Sauders Market and the shed's Seneca County manufacturer. Donors are requested not to leave any items outside the shed. The store also recently began selling Finger Lakes Coffee Roasters Coffee along with tea, hot chocolate and hot cider, and will be bringing in pastries, soda, water and juices as well.

"We want to get the word out that the clothing and household goods available at New Beginnings at the House of Concern are great bargains for everyone. Shopping at New Beginnings also brings in vital income to help us meet the steadily rising demand for food in this county. All the food pantries are fighting a tough battle in the face of lower government support for these essential programs. Every dollar folks spend in the New Beginnings store is a dollar we can spend to meet the basic food needs of our neighbors," says Board President Stephen Beals.

The store will be closed Friday for the Thanksgiving holiday, but will be open on Saturday Nov. 24th from 10am to 2pm. Next week it will be open from 9-5 daily and 10-2 Saturday. The change in hours is for the New Beginnings store only, and the food pantry will maintain its normal schedule.

OPEN: 9:30 – 12:30
CLOSED: 12:30 – 1:30
REOPEN: 1:30 – 3:00

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