They brought in almost 600-thousand dollars last year in the first ROC THE DAY on-line giving event for the seven county Rochester area. This year it takes place on December 12th (12/12/12). Scores of area non-profit and charitable organizations benefit from the 24 hour drive.
Seneca County United Way Executive Director Karen Beals says a click here and click there and you have helped out your favorite charity with a donation.
You can give to groups from Monroe, Genesee, Livingston, Ontario, Orleans, Seneca, Wyoming, Wayne and Yates Counties. The site is roctheday.org. We'll be giving you plenty of reminders.