For the life of me, I don’t understand why.
Do you think when Zuckerberg started Facebook, he thought to himself “it would be neat if people had a free place to post pictures of their pets and their cute grandchildren?” More likely, it was “if I can get a few hundred million people to voluntarily share the most intimate details of their lives, I could get very rich selling that information to marketers.
Hey, look, Ted just posted about his trip to Florida, maybe we can sell him a Florida vacation package next year. You with all the dog photos, want to buy some dog food?
Same thing for politics. If I want to boost attendance at the next moveon.org rally, I should send invitations to people likely to agree with that organization’s viewpoint. The guy who posted his picture with Elizabeth Warren? Looks like a good candidate. The one in the Make America Great hat? Not so much.
You’re sharing this information voluntarily and it belongs to Facebook. It says so in that thing you didn’t read when you signed up. If it bothers you that much, just post “the Democrats suck” and “the Republicans suck” on alternate days and Cambridge’s computers will melt down. Plus, you’ll be right every day.
All Facebook is doing is what marketers have done for years, try to target their messages to people who want to hear them. If that means I get a coupon for a free tasting from the newest craft brewery in town, I say “America, what a country!” As to that ad that just popped up for Russian brides, as Sgt. Schultz said, I know nothing.