As we first reported last week, Geneva based Cheribundi is now the title sponsor of the December 19th Boca Raton Bowl. Company CEO Steve Pear tells Finger Lakes News Radio it was time to get the Cheribundi brand national exposure.
Pear says the tart cherry juice is a favorite with the nutritionists and dietitians for some 200 college and pro sports teams.
The game this year has the 10 and 3 Florida Atlantic Owls of Conference USA face the 7and 6 Akron Zips from the MAC. The Bowl is in it’s 4th year . The game will air at 7 p.m. Eastern from FAU Stadium on ESPN.
Later in the week we will hear from Pear about the company’s move from the Tech Farm to the former Tops Building on Beans Hill