They hope the 7th is their luckiest. ROC THE DAY number 7 starts at midnight and rolls on for 24 hours. Event spokesperson Michelle Kraft says seven years ago the Greater Rochester United Way borrowed the idea for the on-line fundrasing effort and it has really paid off for hundreds of charities and non-profits in the 9 County area .
You can pick individual groups from Seneca, Wayne, Ontario and Yates counties . The website is www.roctheday.org